Acquiring companies must weigh the strategic risks and merits of discarding a well-known brand, especially during M&A. After ...

Have you ever wondered why some luxury watch brands sell for such high prices at auctions? While paid advertising helps make ...

New data from Brand Finance reveals that total airline brand value jumps 29% as demand for premium travel and global ...

8 new playbooks corporations can use to have more social impact in ways that reduce risk and maximize business value.

Tesla’s brand damage is eroding the value of used Tesla vehicles at a rapid rate, as owners rush to sell theirs. It is breaking the used Tesla market as prices are plunging just as the broader used ...

The sweeping new tariffs are Trump’s promise to free the U.S. from foreign dependence. In reality, they'll trap American ...

It’s been two weeks since President Donald Trump’s “Liberation Day” tariff speech launched a global trade war, premised on ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

Digital creators are evolving from mere brand endorsers to crucial advisors in narrative building and engagement strategies ...

While the top brands in the United States saw their collective value increase in 2024, a new analysis finds, one of Texas's top brands saw its value tumble by more than 25% over the course of the year ...