McDonald's is one of the most iconic American brands out there, and it's done well through times of uncertainty — including ...

I attended Chili's New York City pop-up, where the chain launched its newest burger, the Big QP. It's better than the ...

8 new playbooks corporations can use to have more social impact in ways that reduce risk and maximize business value.

Tesla’s brand damage is eroding the value of used Tesla vehicles at a rapid rate, as owners rush to sell theirs. It is breaking the used Tesla market as prices are plunging just as the broader used ...

The once-revered electric vehicles have endured vandalism, public scorn, and a wave of trade-ins from some drivers no longer ...

Acquiring companies must weigh the strategic risks and merits of discarding a well-known brand, especially during M&A. After ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

Costco is selling the Nielsen-Massey Madagascar Bourbon Pure Vanilla Extract on sale for $39.99 for two 8 oz bottles—compare that to Williams-Sonoma, which is selling just one 2 oz bottle of the ...

Have you ever wondered why some luxury watch brands sell for such high prices at auctions? While paid advertising helps make ...

It’s been two weeks since President Donald Trump’s “Liberation Day” tariff speech launched a global trade war, premised on ...