The most important asset in any acquisition is the brand. Take a lesson from this British high street chain’s exit.

Is developing differentiated brand communications that deliver real world value and drive brand uptake your goal? If so, understanding how the pharmaceutical market defines brand value and knowing ...

8 new playbooks corporations can use to have more social impact in ways that reduce risk and maximize business value.

Have you ever wondered why some luxury watch brands sell for such high prices at auctions? While paid advertising helps make ...

It’s been two weeks since President Donald Trump’s “Liberation Day” tariff speech launched a global trade war, premised on ...

While the top brands in the United States saw their collective value increase in 2024, a new analysis finds, one of Texas's top brands saw its value tumble by more than 25% over the course of the year ...

The cost-constrained healthcare environment continues to demand that pharma demonstrates convincing incremental brand value. At the same time the hurdles to gaining reimbursement or coverage and ...

New data from Brand Finance reveals that total airline brand value jumps 29% as demand for premium travel and global ...