NBCUniversal, Fox, Warner Bros. Discovery, DirecTV and Comcast execs discussed how their unusual new advertising ...

Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from ...

Finance experts outline scenarios for the potential coming M&A merry-go-round.

Ahead of the Consumer Electronic Show, today Comcast announced Universal Ads, a one-stop TV advertising platform that brings ...

Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...

The new pact is a multi-year agreement across NBC TV Network affiliates in 33 markets in the U.S., including 29 stations ...

Paramount Global and Comcast have renewed a set of comprehensive distribution agreements to continue delivering Par’s ...

After last year’s dealmaking driven by the media biz’s shifting winds, more M&A reconfigurations may come in 2025.

Paramount Global and Comcast Corp. renewed their distribution agreement, allowing television channels like MTV, CBS and ...

New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CES SMB CTV Amid CES announcements about the ...

Walt Disney is changing some channels, but shareholders are watching the same show. The entertainment conglomerate unveiled ...