Despite streaming's growing share of TV viewing, traditional linear TV still dominates ad impressions, generating nearly six times more than streaming, according to Comscore’s The Score Comscore's The ...
Former Ace Metrix CEO Peter Daboll Joins Global Creative Effectiveness Platform DAIVID as Head of US
Ad research pioneer to lead company's U.S. expansion; AI-powered platform enables mass content testing and optimization for marketers SCOTTSDALE, Ariz., Jan. 7, 2025 /PRNewswire-PRWeb/ -- Former Ace ...
Per right-wing media aggregate The Righting, which cites Comscore data, Trump's Truth Social saw "significant year-over-year ...
The year 2024 ended far better than it appeared it would midway. At the end of June, 2024 was about 20 percent under 2023's ...
The Mouse House roared back to the top spot at the U.K. and Ireland box office in 2024, capturing a 20.9% market share with ...
Dec. 18, 2024 — Until now, scientists have been unable to determine how metformin, a Type 2 diabetes medication that lowers blood sugar, works. A study provided direct evidence in mice that it ...
On the surface, all seems well in MAGA media world today. But there are questions large and small that could reshape the ...
U.S. box totaled $8.56 billion, a slught decline from 2023. The most popular films were sequels. Among studios Disney led ...
RESTON, Va. — Comscore has appointed Jackelyn Keller as its new chief marketing officer.
StockNews.com started coverage on shares of comScore (NASDAQ:SCOR – Free Report) in a report released on Thursday. The brokerage issued a hold rating on the stock. comScore Price Performance Shares of ...
Since September 2024, Keller has been an advisor to Comscore’s leadership team, focusing on simplified positioning, creative strategy and go-to-market efforts, including the launch of evergreen ...
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