Milk, ice cream products are latest to drop artificial dyes
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The International Dairy Foods Association and major U.S. ice cream brands have pledged to remove artificial colors like Red 40 and Yellow 5 from real-milk ice cream by the end of 2027.
Major US dairy brands pledge to eliminate artificial colours from ice cream by 2028 as FDA approves new natural blue food dye.
Companies were not named but International Dairy Foods Assn. says they represent ‘more than 90% of the ice cream’; Consumer Brands also works to end colors in school foods.
Makers of over 40 top ice cream brands have pledged to stop using petroleum-derived synthetic colourings in two years’ time.