Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.

Jaguar unveiled its new electric concept car, the Type 00, at Miami Art Week on Monday night following a controversial rebrand critics branded as “woke”. Traditionalist fans of Jaguar cars

Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding advert? The audacious Miami reveal says it is.

Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in November that it would halt sales of all its cars in the UK until its electric revival in 2026. After its much-maligned teaser went out, Jaguar finally unveiled that revival in the form of the Type 00 concept.

After Jaguar’s relaunch was engulfed by the biggest social media pile on in automotive history, here’s its first new car: the Type 00. This electric design concept looks so ex