“I felt dejected, like brands had blacklisted me in the beauty community,” Lebron shared with Yahoo Entertainment. Customers ...

The trending term was selected by Dictionary.com after its "meteoric rise in usage" The word ‘demure’ has been announced as ...

"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality ...

Earlier this year, viral TikToker Jools Lebron shared a video talking about being "demure," and now it's being crowned word ...

If you use social media, you are surely familiar with the phrase “Very Demure, Very Mindful.”The catchphrase is on the tip of ...

Thanks to Jools Lebron, demure has become Dictionary.com's word of the year, after the creator's viral video blew up on ...

As Gen Z comes of age right before the world’s eyes (virtually, of course) their fresh takes on the young adult lingua franca ...

Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be ...

“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named ...

TikTok revealed its top trends of the year, including Jools Lebron's "very demure, very mindful" catchphrase and the "Knights ...

Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...