L’Oréal’s Urban Decay brand faces criticism for hiring OnlyFans star Ari Kytsya to promote makeup popular with teens.

A global cosmetic brand is currently under fire after unveiling a sex worker with a large following as the face of its latest ...

L’Oréal is facing backlash right now after a OnlyFans model called Ari Kytsya was selected as an ambassador for its make-up ...

Step behind the scenes of an exciting L’Oréal Paris campaign with Ariba Pervaiz. From glam prep to filming moments, this vlog gives an inside look at the beauty, creativity, and fun that goes into ...

Alia Bhatt joins L’Oréal Paris Haircare as face of new Glycolic Gloss range; reveals her secret to 3X shinier hair Bollywood ...

K-beauty is having a significant moment, hair tools are more innovative than ever, and the releases keep coming. We’ve sifted through the noise to find this year’s most exciting standouts—like a waver ...

Ari Kytsya has been hired as the new ambassador of Urban Decay, the L'Oréal-owned cosmetics brand. The brand, which is known ...

The Fawcett Society has said that by including niche creators of adult-only content in make-up campaigns the beauty industry could entice young girls to the platform ...

Beauty lovers have been snapping up a L'Oréal skincare set that's been slashed in price from £76 to £38, saving shoppers 50%.

Global cosmetics brand L’Oréal has come under fire for its decision to enlist OnlyFans model Ari Kytsya as a brand ambassador for its subsidiary makeup company, Urban Decay.

L’Oréal also announced a product called Brow Magic, designed to let people personalize their eyebrow looks at home to a greater extent than many people now can without visiting a salon.