While winning the Premier League title with four games left to play is impressive, it comes nowhere near the record Liverpool set the last time they won it. Jurgen Klopp's side wrapped up the title with seven games remaining in 2019-20, the earliest a team has ever won the Premier League.

In Bulletproof’s first full interview on the Liverpool FC brand refresh, agency executive creative director David Beare discusses designing a system that could appeal to fans and business collaborators while evoking ‘scouseness.