Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, ...

Publicis Groupe has won the US$1.7 billion ($2.6 billion) global media business, following a six competitive review. The ...

The appointment is another blow to WPP, which was the primary media incumbent. It's the company's third major account loss in recent months where Publicis picked up the accounts.

Britain’s biggest advertising company has suffered a fresh setback after losing a $1.7bn (£1.3bn) Mars contract to a French ...

This move follows Coca-Cola’s decision earlier this year to hand its North American media business (~$800 m) over to Publicis as well. The Mars account, which includes media planning ...

Publicis Groupe has taken another huge client from WPP, this time the multinational food producer Mars, an account valued at $US1.7 billion. The France-based global ...

Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...

In a statement, Mars confirmed the appointment of Publicis and said that Interpublic Group of Cos.’s Weber Shandwick would oversee public relations, “with both agencies tasked with bringing ...