Nielsen’s new patent suit covers use of mobile phones to measure out-of-home viewing, an approach VideoAmp recently launched.

WPP has acquired InfoSum, one of the top data collaboration companies in the industry, in a move meant to bolster the holding ...

Hot Ones,” the popular YouTube chicken wing-eating show, is selective when striking deals with brands.

In this edition of the round up, “The Office” heads back to Chili’s, Coca-Cola’s name-on-can stunt gets interactive and brands dip into bowls of ice-cold Saratoga Spring Water. Meanwhile, beer brands ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Solo Brands has been dealing with sliding sales of Solo Stove. Solo Stove’s 2024 fourth-quarter net sales decreased 16.8% to ...

Spotify is expanding its programmatic ad partnerships with Google and Magnite, which will now have access to the music app’s ...

An emotional film from The Hospital for Sick Children (aka, SickKids) depicts the complex fight patients, families and hospital staff face for every child’s birthday in a campaign to celebrate the ...

Ford, which leads other automakers in U.S.-made vehicles, offers employee-based pricing in a limited-time deal.

AI should enable brands—not the other way around. Use AI to extend promise into new expressions, but don’t let the tech define voice, values or vision. AI is an enabler, but it’s a powerful one. For ...

Restricting the flight of golf balls, referred to as a “rollback,” has been pushed by rulemaking bodies like the U.S. Golf Association to rein in sluggers whose drives can no longer be contained by ...