Speaking at the second edition of the Sidharth Rao Memorial Lecture, legendary ad man, lyricist and poet Prasoon Joshi took ...

Twelve years in, Tinder remains the global leader in dating, adapting its strategy to resonate with Gen Z. As Daniel Kim, VP ...

A new trade deal between the U.S. and Vietnam introduces tariffs, creating uncertainty for sportswear giants like Nike and ...

Growing concerns are emerging about the mental health impact of AI platforms like ChatGPT. Reports indicate potential risks, ...

BMW Group India experienced a robust 10% sales increase in the first half of 2025, totaling 7,774 units. Electric vehicle ...

China's EV market faces government intervention amid concerns of oversupply and price wars, despite soaring sales led by BYD.

France's antitrust agency has fined Shein, the China-founded fast-fashion retailer. The fine is 40 million euros. Shein is ...

In South India, marketers are adeptly balancing brand building and performance marketing. Television is still king for ...

In the digital age, user data protection is very important. Brands must be transparent about data usage. Contextual targeting ...

While AI-led creativity and purpose-driven storytelling are gaining strong ground in the Indian marketing landscape, at the ...

Pepsico: Murree Brewery, Pakistan's oldest alcohol producer, faces restrictions. Alcohol is outlawed for Muslims. The brewery expands into non-alcoholic drinks due to government regulations. High ...

Despite record viewership, the ICC World Test Championship Final 2025 witnessed a 75% drop in ad volumes, prompting a re-evaluation of sports broadcasting monetization. Marketers are refining ...