Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B leads and how to develop them.

Sales skills can be taught, and role-playing is a great way to improve them. Here are tips and examples to incorporate role-playing into your training.

Your competitors will take every opportunity to lure your customers away with promises of better deals and more perks. Your regular customers are likely your most significant profit source, so it’s ...

Which characteristics do you seek when considering employees for promotions or recruiting for a management position? Specific personality traits are necessary to handle leadership responsibilities, ...

Remote work is ubiquitous today. Many professionals have ditched their 9-to-5 workdays in the office for the flexibility of working from home — or anywhere with an internet connection. With tech ...

For decades, hiring permanent employees was the norm for businesses. However, today’s scaling companies frequently outsource project-based jobs to freelancers instead of hiring full-time staff. Hiring ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Whether your employees work in an office or remotely, prioritizing their mental, ...

Have you ever worked at a job where a double standard was clear? For example, some people got opportunities that weren’t available to others. Then you know how frustrating and demoralizing it can be.

Everyone has a past job they distinctly remember. Whether it was a laissez-faire-style teenage summer job or a boring stint as one of many cubicle-bound office workers, its prevailing company culture ...

Data management is the process businesses use to gather, store, access and secure data from various platforms. Managing this information properly helps organizations utilize data analytics to gain ...

At business.com, we’ve spent years advising entrepreneurs, creating actionable guides for obtaining funding and managing business finances, and comparing and contrasting leading software and services ...

RFID, or radio frequency identification, has come a long way since the early 2000s. At that time, Walmart was the first big retailer to experiment with the new tracking technology, which cost an ...