Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to ...

Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it ...

Asia-Pacific growth is expected to be in line with the global average at +5.8%.

Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation ...

The campaign included a landing page, where visitors can access educational content around scam awareness and take a pledge ...

Articles written by Natasha Kharadi ...