Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it ...

Asia-Pacific growth is expected to be in line with the global average at +5.8%.

Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to ...

Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation ...

The campaign included a landing page, where visitors can access educational content around scam awareness and take a pledge ...

Articles written by Natasha Kharadi ...

Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...

Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.

Response India, a Kolkata-based advertising agency, has unveiled a public awareness campaign, 'Rolling Heritage, Moving Futures', recommending the adoption of trams as the most suitable sustainable ...

Last week, Archetype CEO Helena Maus made a disheartening decision—she cancelled her first-ever trip to India due to Delhi’s dangerous air quality. The local team at the PR agency, eager for a town ...

When Elon Musk takes aim at your advertising strategy, it’s safe to assume your campaign has stirred the pot—just perhaps not in the way you intended. Musk’s wry observation about Jaguar’s latest ...

Posterscope, a dentsu network agency specialising in location-based marketing, operates across 35 countries. With more than ...