Pursuing an MBA while launching a startup can be a challenging yet rewarding path. Hear how Kellogg empowered one alumna to ...

From farms to startups, an MBA student shares insights from an immersive learning experience — and how it’s shaping his ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

As a third-generation leader of Canadian retailer Harry Rosen Inc., Ian Rosen ’16 MBA launched an e-commerce makeover that ...

Through the Kellogg Climate Conference, students discovered the power of collaboration, leadership and purpose-driven innovation.

Date Published: 2025Citations: Chernev, Alexander. 2025. Strategic Brand Management (4th Ed.).

Partnering with Kellogg Executive Education, the US arm of this global pharmaceutical company is investing in its people to deliver better outcomes for patients.

This case focuses on the efforts of a nonprofit's leadership team to implement a new strategy across a highly federated set of chapters worldwide to serve its beneficiaries in broader, more ...

From navigating imposter syndrome and finding their voice in the classroom to balancing financial realities with academic demands, first generation MBA students face unique challenges. This series ...

Dean Francesca Cornelli June 15, 2025 Distinguished graduates, family, friends, faculty, and administrators, on behalf of the trustees of Northwestern University, President Michael Schill, Provost ...

This case focuses on the efforts of a nonprofit's leadership team to evolve its strategy so it can deliver on its mission in a broader, more comprehensive way, reflecting the new realities of its ...

Implicit bias has garnered considerable public attention, with a number of behaviors (e.g., police shootings) attributed to it. Here, we present the results of 4 studies and an internal meta-analysis ...