Pursuing an MBA while launching a startup can be a challenging yet rewarding path. Hear how Kellogg empowered one alumna to ...

From farms to startups, an MBA student shares insights from an immersive learning experience — and how it’s shaping his ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

As a third-generation leader of Canadian retailer Harry Rosen Inc., Ian Rosen ’16 MBA launched an e-commerce makeover that ...

Through the Kellogg Climate Conference, students discovered the power of collaboration, leadership and purpose-driven innovation.

Date Published: 2025Citations: Chernev, Alexander. 2025. Strategic Brand Management (4th Ed.).

Implicit bias has garnered considerable public attention, with a number of behaviors (e.g., police shootings) attributed to it. Here, we present the results of 4 studies and an internal meta-analysis ...

8/7/2012 - Which account balances should consumers pay off first to reach their ultimate goal of being debt-free? A team of Kellogg School researchers has found that people with large credit-card ...

Partnering with Kellogg Executive Education, the US arm of this global pharmaceutical company is investing in its people to deliver better outcomes for patients.

Northwestern University’s Kellogg School of Management today announced plans to create a new state-of-the-art, technology-enhanced building on its Evanston, Illinois campus. The facility will usher in ...

An unseen disadvantage The focus on independence at American universities can undermine the academic performance of first-generation college students, Assistant Professor Nicole Stephens finds ...

In 2015, Modelo was tasked with growing sales from 50 million cases to 100 million cases within five years. Imported from Tacuba, Mexico, the brand had a solid and loyal following of Hispanic beer ...