The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaii with his cat, on a ...

The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

Ads display a QR code that can be scanned to access a digital scratch-off sweepstakes with prizes including movie tickets, flight vouchers and more.

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster ...

Inspired by research showing 60% of parents say “no” more during the summer, the “Summer of Yes” showcases the brand’s better ...

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S. As the 2025 season begins, CMO Phil Cook details the insights behind ...

Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card ...