As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its ...

Magic Johnson turned NBA stardom into a $1.2B empire, becoming a trailblazing mogul with the help of a Starbucks deal.

Starbucks CEO Brian Niccol is owning up to a key mistake, and he’s got a bold plan to fix it. Speaking with Axios this week, Niccol admitted the chain’s decision to reduce in-store seating during the ...

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

Starbucks (SBUX) has been through a rough period recently, and CEO Brian Niccol plans to change that. The new CEO has impressed Starbucks’ former CEO, Howard Schultz. He praised Niccol’s turnaround ...

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starting in September, Starbucks will also add a full-time assistant store manager in most of its US locations to aid head ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

"I'm gonna make you have to trade me now, or something going to happen" - Gary Payton on when he knew his Seattle days were ...

The two lawsuits had varying degrees of success. The lawsuit filed by the City of Seattle ended in a settlement, under which ...