Currys and AMV BBDO go up a notch with new ‘IRL’ campaign
Oct 10, 2024 · Here's a good example of persevering with a campaign idea (or "brand platform" as it's now known). AMV BBDO's "Beyond techspectations" work for Currys has always had a …
People’s Postcode Lottery changes tack with Ellie Goulding
Oct 11, 2024 · New bodies or companies taking over a big enterprise often hit unexpected problems, be they the UK government enmeshed in a series of own goals or stand-in England …
IPA Effectiveness Awards gives top prize to adam&eveDDB and …
Oct 8, 2024 · adam&eveDDB was the big winner at the 2024 IPA Effectiveness Awards, taking home not just the Grand Prix and Effectiveness Company of the Year, but also the New …
What can New Commercial Arts bring to Ogilvy and WPP?
Sep 11, 2024 · Buying New Commercial Arts brings obvious benefits: some big accounts, a profitable set-up and experienced management that's been through all this before. Ogilvy in …
George Parker - More About Advertising
George Parker has spent 40 years on Madison Avenue. He’s won Lions, CLIOs, EFFIES, and the David Ogilvy Award. His blog is adscam.typepad.com, which is required reading for those …
WPP merges VMLY&R and Wunderman Thompson - More About …
Oct 17, 2023 · We've suggested often enough here that more WPP mergers are inevitably on the way but this one's still a surprise: VMLY&R and Wunderman Thompson are the ones getting …
Asda looks for new creative and media agencies
Sep 17, 2024 · UK supermarket Asda is reviewing both its creative and media accounts, at Havas and Publicis' Spark Foundry respectively. Havas is repitching. The move is hardly surprising …
Uncommon and ITV go romantic on friendship for ‘Britain get …
Jul 30, 2024 · There’s already been a stunt on the Love Island Aftersun show where someone was flown out to ask a mate on a date.. Susie Braun, ITV’s group director of social purpose …
Starling Bank takes a new more relatable direction with Wonderhood
Jan 19, 2024 · Bank apps have all sorts of tools to help you manage and share your money, and their popularity has added extra firepower to Wonderhood Studio’s work for Starling Bank. The …
Publicis posts strong Q3 with 5.8% organic growth
Oct 17, 2024 · Publicis Groupe has reported Q3 2024 organic growth of 5.8%, slightly behind US rival Omnicom on 6.5% although there is a caveat: the two groups compute their figures …